Google Released New Tools for Structured Web Pages

The world's leading internet company Google has released a new tool for structuring web pages that will include rich snippets. Rich snippets are increasingly getting more important in Google Search results. Rich snippets enhance search results by appearing alongside the basic search results as highlights such as a thumbnail photograph or video, or a small chart or other extra that gives a clue as to what you’d see if you clicked through to the page. For the past few years, the Rich Snippets were limited only to a few formats such such reviews and recipes, but additions continue to be made available for formats such as products, people, review ratings and events. According to the official blog post by Google Webmaster Central, they stated that: “If Google understands your website’s content in a structured way, we can present that content more accurately and more attractively to Google users." Google stated. They added further that: "For example, our algorithms can enhance your search results with “rich snippets” when we understand that your page is a structured product listing, event, recipe, review, or similar. We can also feature your data in Knowledge Graph panels or in Google Now cards, helping to spread the word about your content.” Google said in a statement. In order to create a structured data features, Google announced that they expanded the Google's Data Highlighter tool to support seven new types of structured data. The second tool is more useful for web developers. The Structured Data Markup Helper which can be used to embed structured data markup directly into your web pages. This tool generates sample HTML code with microdata markup included. For more information about the New Tools for Structured Web Pages just visit the official Google Webmaster's Blog.