Microsoft Acquires Parature For $100M to Bolster Dynamic CRM Platform
Microsoft Corporation reportedly acquired the customer service and help desk software, the Parature, for $100 million as it ventures Microsoft dynamics which includes Customer Relationship Management (CRM) to bolster interrelations with social media and online web. Parature was founded in 2000 by students of Cornell University. It was formerly known as Cyracle, an app made to assist customers